Quality & Affordability Without Compromise. Developed from a strong understanding of what our four-legged friends need, our naturally preserved, grain-free, high meat recipes are gentle on digestion. Honest, simple, affordable. Made in Britain, hypo-allergenic with no added grain all with added joint support. With no middleman, we can bring you exceptional value for money. With our primary aim to make natural, high quality food accessible for the wider market, giving all dogs the opportunity to experience the benefits of a good quality, wholesome diet to see them through from puppyhood to old age.